Job Description
Social Media Manager
Location: Manchester, hybrid
Salary: £50k to £60k DOE, up to 30% sales bonus
Permanent: Full time
We are on the lookout for an experienced Social Media Manager to join an established FMCG company. The right candidate will have a vital responsibility in enhancing brand recognition, interaction, and revenue via strategic social media and digital marketing endeavours.
The Role:
- Develop and execute strategies to boost brand visibility, engagement, and conversions for our client across platforms like Facebook, Instagram, Twitter, and TikTok.
- Craft and curate engaging content tailored to our audience, highlighting our client’s products and promoting healthy snacking habits.
- Oversee social media accounts, including content planning, posting, community management, and influencer partnerships. Track and analyse performance metrics to refine strategies.
- Manage social media ad campaigns to enhance brand messaging, target key audiences, and maximise ROI.
- Identify and build relationships with influencers, bloggers, and content creators to expand brand reach and generate user-generated content.
- Implement SEO strategies to improve website visibility and rankings. Conduct keyword research and optimize content to drive organic traffic.
- Work with content creators and developers to enhance website content, meta tags, and site structure for better SEO performance and user experience.
- Execute PPC campaigns on platforms like Google Ads and Bing Ads to drive targeted traffic and conversions, optimising for maximum ROI.
- Run affiliate campaigns to expand brand reach, drive referral traffic, and achieve marketing goals in collaboration with partners.
- Create dashboards and reports to inform leadership on performance and recommend improvements.
- Develop strategies to increase subscribers and engagement on our client’s YouTube channel, promoting content across platforms.
Who are we looking for?
- Professional qualification in Digital Marketing, Marketing, Communications, or a related field.
- Experience in social media, YouTube channel management, and digital marketing, ideally within the food/consumer goods or gaming/entertainment industries.
- In-depth knowledge of social media platforms, algorithms, YouTube analytics, and advertising tools, with a keen interest in emerging trends.
- Expertise in SEO tools like SEMrush, Moz, Ahrefs, and Screaming Frog for conducting audits, monitoring performance, and identifying optimisation opportunities.
- Strong ability to interpret data and insights for informed decision-making, with experience in report generation and data-driven optimisations.
- Proven success in optimising video content, including titles, descriptions, and tags, to enhance search visibility and audience engagement.
- Experience in creating engaging video content, including animation or similar visual formats.
- Proficient in video editing software and production tools to produce high-quality, visually appealing content.
- Experience in promoting YouTube videos across social media and digital channels to maximise reach and engagement.
- Understanding of influencer marketing and partnership strategies for cross-promotion and audience growth.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
We are more than happy to discuss any reasonable adjustments that you may require.
Interested? Please apply now.
We look forward to hearing from you!