Job Description
Job Title: Paid Social Manager
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
Location: Bolton, UK
Salary: £38,000 - £50,000
Company:
Join a dynamic and reputable legal firm based in Bolton, committed to providing exceptional legal services to clients across various sectors. With a focus on innovation and client satisfaction, we are seeking a talented Paid Social Manager to join our marketing team and drive our social media advertising efforts to new heights.
Role Overview:
As a Paid Social Manager, you will be responsible for developing, implementing, and optimising paid social media campaigns to drive lead generation and increase brand awareness & engagement. You will work closely with key stakeholders to develop creative strategies tailored to our target audience.
Key Responsibilities:
- Develop and execute comprehensive paid social media strategies across various platforms including Facebook, LinkedIn, Twitter, and Instagram.
- Create and manage social media advertising campaigns, including budget allocation, targeting, ad copywriting, and creative asset development.
- Monitor campaign performance, analyse key metrics, and optimise campaigns to achieve KPIs and ROI goals.
- Conduct A/B testing and audience segmentation to refine targeting and messaging strategies.
- Stay informed about industry trends, platform updates, and best practices in paid social media advertising.
Requirements:
- Proven experience in paid social media advertising.
- In-depth knowledge of social media platforms, advertising tools, and analytics.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Creative thinker with a passion for staying ahead of industry trends and exploring innovative marketing strategies.
- Experience with social media management platforms.