Job Description
Social Media Manager - Reputation and Communications Promote and protect NFU Mutual’s on-line reputation Lead, inspire and develop a fast-paced in-house social media team Set the strategy of a unique national social media programme Hybrid working - minimum one day per week in Head Office About the role This Social Media Manager role is an exciting opportunity to head up the Social Media function as part of Reputation and Communications at NFU Mutual. Responsible for the direction and delivery of the social media strategy, you’ll be leading a team of social media professionals to defend and enhance NFU Mutual’s reputation online. In this fast-paced and varied role, you’ll focus on customer experience and marketing campaigns across national and local channels. We put our customers at the heart of everything we do, so keeping brand reputation front of mind is critical. In this key role, you’ll create a social media strategy that aligns to our Marketing, ESG and Media Relations plans to ensure NFU Mutual’s reputation is protected. You’ll also be responsible for a national network of NFU Mutual agencies, supporting them with their local social media strategies to bring local, personal service to life online. Working closely with the wider leadership team, you’ll work autonomously to set the pace, objectives and priorities of the team, always keeping customer requirements and expectations front of mind. Ready to develop your skills and open to embracing new ideas, you’ll be working in a regulated environment where you’ll be quick to identify how to minimise risk to the organisation. You’ll need to be dynamic in your approach and comfortable working in a fast-paced environment and able to anticipate potential business impacts based on both internal and external events. It’s important that you’re a social media specialist with experience in using social listening tools to protect and enhance reputation. Driven by continuous improvement, you’ll lead a dynamic, in-house Social Media team of three. Targeting audiences across appropriate channels, you’ll ensure the effective delivery of a social media strategy that builds brand familiarity, increases trust, drives engagement and maximises return on investment. You’ll also work with internal senior stakeholders across the business and manage external relationships with social media agencies, outsourced service providers and influencers. This role is based in our Tiddington Head Office, just outside Stratford-Upon-Avon. However, we understand how important a positive work-life balance is, so to help you give your best, we offer great facilities when you want to be in an office environment and support to work up to 80% of your hours from home. About you Used to working at pace, you have a passion for all forms of social media and mix your clear focus on customer experience with your commercial mindset. Mindful of working in a regulated environment, you’re creative, open to embracing new ideas and use your excellent communication skills to manage relationships with business stakeholders at all levels. To join our team you must also have: Experience of delivering effective strategic social media plans, projects and campaigns. A focus on reputation ensuring that the company’s reputation is protected and channels used are appropriate based on target audience and messaging Corporate social media experience, including content creation, planning and measurement. A good understanding of key social media channels such as Blogs Twitter, YouTube and Facebook. Experience of line management within a social media team is essential as is experience of setting the strategy and making key decisions. Experience within the financial services sector, preferably in an in-house role, would be beneficial. Benefits and Rewards When you join our team, you can expect a supportive culture and an attractive range of rewards and benefits including: Salary to £60,000 Annual bonus (up to 25% of salary) Contributory pension scheme, up to 20%, including your 8% contribution 28 days annual leave bank holidays buy/sell/save holiday trading scheme A Family Friendly policy that helps you balance your work and family responsibilities Private medical insurance options to add family members Access to savings at High Street brands, travel and supermarkets £20 contribution to a monthly gym membership – subject to T&Cs Health and wellbeing plan - cashback for dentist, opticians, physio and more Employee Volunteering - volunteer in the community for one day each year Unlimited access to Refer a Friend £500 bonus scheme Life Assurance cover of 4 x salary Employee discounts of 15% on a range of NFU Mutual insurance policies. Working at NFU Mutual We’re one of the UK’s leading general insurance and financial services companies. For over 110 years we’ve put our customers at the heart of everything we do. Our people are just as important to us. We pride ourselves on being “a great place to work” and are one of only 39 companies across the globe, and the only organisation with headquarters in the UK, to receive a Gallup Exceptional Workplace 2022 award. We were also named in the LinkedIn Top 25 Companies List 2021 and the Glassdoor Best 50 Workplaces List 2023. We offer a supportive culture where we empower and inspire our people to perform, offer them opportunities to grow, and recognise and reward their contribution. Our people are proud to work for a company that respects them and their communities, and they trust us to be financially sustainable, so we are successful now and in the future.