Job Description
Description
L.A. Insurance is one of the largest independent insurance brokerages. We compare rates and coverage options from multiple insurers, giving our customers a complete picture of options, prices, and available coverage plans.
We are understanding, helpful, patient, and personal. Our customers’ confidence and peace of mind always come first. We reward hard work, promote from within and offer excellent training and career development for our employees.
We offer competitive pay and generous benefits, including paid time off, paid holidays, health insurance options and retirement participation.
The Social Media & Marketing Specialist is responsible for planning, implementing, and monitoring LA Insurance’s social media strategy in order to increase brand awareness, improve Marketing and recruitment efforts and increase sales.
Key Responsibilities
- Maintain agency location listings to ensure accuracy and support SEO efforts with multiple channels.
- Working with SEO company.
- Research audience preferences and discover current trends.
- Create engaging text and graphic content for social media and Corporate Blog.
- Website listing management.
- Manage all Marketing data and reporting results on a monthly basis.
- Event Management
- Assisting Human Resources with job postings and recruitment fairs.
- Stay up to date with changes in all social platforms ensuring maximum effectiveness.
- Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
- Oversee corporate social media accounts and respond to customer contacts.
- Suggest new ways to attract prospective customers, like promotions and competitions.
Requirements
Key Requirements
- 4-8 years of experience in Marketing Field.
- Excellent communication skills.
- Multitasking and analytical skills.
- Proven social media work experience.
- Adobe Creative Cloud (All programs)
- Experience creating & publishing content on WordPress.
- Expertise in multiple social media platforms (Instagram, LinkedIn, Facebook, TikTok, etc.).
- Working knowledge of On-page SEO, Off-page SEO, keyword research and Google Analytics.
- Ability to deliver creative content (text, image, and video)
- Familiarity with online marketing strategies and marketing channels.
- Ability to gasp and communicate future trends in digital technologies and act proactively.
- Third-party SEO analytics platform (e.g., Semrush) experience a plus, but not required
- Technical SEO experience a plus, but not required
- PPC experience a plus, but not required.
- SharePoint experience is a plus, but not required.
Benefits
- Medical
- Dental
- Vison
- Short/Long Term Disability
- 401K with Match
- PTO