Job Description
Job Title: Social Media & Creative Marketing Manager
Location: London/Remote with travel
Type: Full-Time
About the Role:
We are seeking a creative digital marketing and Data professional to lead and manage strategic social media marketing initiatives and campaigns for this specialist growth agency. The ideal candidate will have a proven track record in digital marketing, data analytics & social media with a deep passion for the music/cultural industries and the role of Influence within this space.
This job description outlines the core responsibilities and desired behaviours for the Social media Marketing role, ensuring a focus on strategic, data-driven, and efficient marketing management while fostering a collaborative and innovative work environment.
Please note that this role requires someone who has a solid background within agency based digital marketing across multiple social media platforms. You must have some experience or knowledge of the music industry/music artists, luxury brands or sports brands and be working at the forefront of technology and creative campaigns. This is a mid level role that will feel like a start-up position but with an established and respected brand/business and will ultimately lead into a senior leadership role longer term.
Key Responsibilities:
- Strategic Marketing Leadership: Direct and oversee the implementation of integrated marketing campaigns, including digital advertising, content production, influencer marketing, event activations, and partnerships by the 3-month mark.
- Performance Monitoring: Monitor and analyze campaign performance metrics, leveraging data and analytics to optimize strategies and deliver measurable results for clients.
- SOP Development: Develop and refine SOPs/service blueprints across marketing functions and onboarding to ensure efficient and effective campaign execution within the first 6 months.
- Trend Integration: Stay ahead of cultural and industry trends, emerging technologies, and best practices in music and cultural marketing, proactively integrating new ideas and strategies into client campaigns and SOPs.
- Cross-Functional Collaboration: Collaborate with cross-functional teams, including artists, labels, internal team members, freelancers, and media partners, to ensure seamless execution of marketing initiatives.
- Stakeholder Relationship Management: Build and maintain strong relationships with key stakeholders, including artists, managers, brand owners, freelancers, and industry influencers, continually enhancing the 'creative bed' around the company.
- Operational Support: Support the founder by lifting operational workloads within 3 months, allowing them to focus on SOP development, business development, and company positioning.
- Customer Profiling and Business Development: Engage in customer profiling, identifying new opportunities for company direction, and performing well in relevant sales meetings with the Founder.
Desired Behaviours and Competencies:
- Strategic, First-Principle, Thinking/Intelligence: Ability to reason from the ground up, continually testing and validating understanding personally and across the company.
- Work Ethic: Possesses a strong willingness to work hard and put in the hours, with a proven track record of diligence.
- Digital Marketing Expertise: Proficient in utilizing digital channels, social media platforms, content creation, and online advertising to effectively promote brands in the music and cultural sectors.
- Data Analysis and Insights: Utilises data analytics to measure campaign effectiveness, identify trends, and provide data-driven insights for optimizing marketing strategies.
- Communication Skills & Relationship Building: Strong networking and relationship management skills to foster connections with artists, industry professionals, and key stakeholders, communicating with clarity.
- Project Management & Highly Organised: Ability to manage multiple projects simultaneously, ensuring efficient execution and timely delivery of marketing campaigns in a high-pressure environment.
- Passion for music and Culture: In-depth knowledge and genuine interest in the music and cultural industries, understanding their nuances and staying connected with emerging trends.
- Honesty & Integrity: Does not cut corners ethically, does not backstab, and thinks of others.
- Attention to Detail: Does not allow important details to slip through the cracks, minimizing critical failures.
- Leads by example with flexibility to be lead and win: Moves quickly and proactively, developing a leadership position in any environment, ensuring tasks are completed and expectations exceeded.
- A natural leader; Team Leadership/Engagement: Able to develop and empower a team with limited ego, ensuring the organization excels and achieves above and beyond expectations while maintaining a positive energy.
- Creativity: Able to both self-produce and evaluate others' creative output, from granular levels to wider campaign concepts.
Additional Tasks:
- Lead Client Audit & Discovery (Onboarding)
- Lead Strategy Sessions
- Manage Project Timelines
- Oversee In-house and Freelance Teams on Projects
- Lead Analytics Requirements Delivery
- Develop Content Strategies
- Lead Competitor Analysis
- Develop and Oversee Influencer Marketing and Paid Social Strategies
- Manage Client Communications and Relationship
- Sign-off on Creative Assets
- Recruitment and Talent Scouting
- Pre-emptive Operational Solutions Development
- SOPs and Reporting/Dashboard Framework Development