Job Description
Career Opportunities: Social Media and Paid Media Manager (10450)
Requisition ID 10450 - Posted - Marketing - Sheffield
Job Title: Social Media & Paid Media Manager
Department: M arketing (Retail)
LOCATION: Meadowhall, Sheffield
REPORTING TO: Head of Retail Marketing & Logistics
TYPE OF CONTRACT: Permanent
PLACES, PEOPLE, PREFER
Our purpose is to create and manage outstanding places which deliver positive outcomes for all our stakeholders on a long term, sustainable basis.
We are a FTSE 100 business with a strong balance sheet and over £13bn of assets under management. But with just 600 employees you’re given the ability to make a big impact and elevate your career quickly.
Our diverse, passionate team of experts works on some of the most ambitious, innovative and sustainable projects in the country – from our high-quality campuses across central London, to some of the top retail schemes in the UK – providing a rewarding career journey where you can shape how you grow.
We believe in shared success and enabling people to be themselves. If you want to feel listened to and understood in an environment where your opinions count and bright ideas are encouraged, you’ve come to the right place!
In our recent engagement survey 93% of our employees stated they were proud to work forBritish Land!
THE ROLE
This role is devised and execute integrated paid-for digital campaigns. You’ll work closely with the Marketing team and select agencies to help plan out the media budgets whilst ensuring that KPI’s are met. In addition to this, you will optimise our organic social content across all chosen platforms.
RESPONSIBILITIES
- Direct the social and paid-for digital media strategy across the retail portfolio driving reach and engagement.
- Collaborate with creative (Marketing Services) to develop and build integrated digital campaigns and engaging digital content
- Lead in developing and implementing comprehensive social media strategies (organic content calendars & influencer programme) that align with brand goals and channel objectives.
- Ensure that the business is at the forefront of new digital display technologies and formats, utilising dynamic ads, rich media and high impact formats.
- Drive idea generation for social campaigns and oversee delivery through internal teams.
- Plan and train junior team members ensuring best practices are maintained.
- Translate monthly and campaign-specific reporting into tangible actions to improve engagement and to share these with marketing managers.
- In conjunction with our Logistics business, plan and deliver paid campaigns to drive lead generation and the development of our own lead pipeline.
- Manage key agency relationships/budgets relating to media buying and social media.
- Ensure data is at the heart of decision-making leveraging insight to inform content strategy, set objectives, measure and report success.
- Key controls: Image library maintenance, secure document storage, procurement protocols, GDPR compliance, brand compliance, budgetary control, platform security – password controls.
REQUIREMENTS
- Excellent organisational and communication skills both written and verbal.
- Will be a confident, pro-active self-starting individual who works well under pressure within a high-volume environment.
- Strong attention to detail and accuracy. An inquisitive mind and a drive for continual improvement.
- Solutions driven, innovative and creative thinker.
- Experience in scoping and preparing briefs / managing associated budgets.
- Deep understanding of Social Media platforms including but not limited to Instagram, Facebook, TikTok and YouTube as well as planning and scheduling platforms. Proficiency in Google Analytics.
- Experience leading small/medium scale projects and/or campaigns, with knowledge of digital marketing.
- Desirable - recognised marketing qualification or prepared to study for one.
- Significant experience in a marketing related position
- Experience performance managing service providers and agencies.
OUR SHARED VALUES
our values are what we stand for at British Land, they’re not just a label on the door; they connect us every day to our vision, purpose, and strategy. They help us to promote an inclusive, positive, and collaborative culture. You can read more on our corporate website .
Our People – Just ask anyone why they love working here and they will tell you it’s the people. They’re highly talented, passionate, and collaborative! We thank our people with rewards that feel rewarding; you can review our market leading benefits here .
OUR RECRUITMENT PROCESS
If you enjoy bringing your whole self to work, share our values and are excited about our purpose we’d love to hear from you! We are committed to providing an accessible and inclusive process learn more about our selection process here.
Please note that we endeavour to get back to all applicants within 28 days. If you haven’t heard from us within this period, please assume that you have been unsuccessful on this occasion.
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