Job Description
Location: London, United Kingdom (On-site)
Salary expectation: £39,750 to £39,750
This is a full-time role
We are looking to recruit a Digital Marketing Manager to join our team based in London. You will join us on a full-time, permanent basis, based at our London site. In return, you will receive a competitive salary of £39,750 per annum.
The Royal Air Force Museum is a national museum, a Government non-departmental public body (NDPB) and a registered charity, with two sister sites at London and Midlands. Our purpose is to share the RAF story, past, present and future – using the stories of its people and our collections in order to engage, inform and inspire.
Purpose of the Digital Marketing Manager role:
Reporting to the Head of Communications and Marketing, the Digital Marketing Manager will take lead responsibility for the development and roll out of the Museum’s digital marketing strategy and eCommerce approach.
The Digital Marketing function is tasked to reach/exceed visitor targets, revenue and sales goals and other customer experience KPIs. This involves coordinating all digital marketing and acquisition activity across Paid Search, SEO, Social, Affiliates and Display, allocating budgets, and working closely with the Campaigns and Press teams to maximise efficiency in our digital marketing channels. With one direct report, the Digital Marketing Manager will also be responsible for the management, development, optimisation, and maintenance of the RAF Museum website, as well as other key eCommerce channels, such as our online shop and ticketing platform.
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