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Job Description
Sponsorship Sales Success Manager
Hybrid London
Job Summary:
We are seeking an experienced and dynamic Sponsorship Sales Success Director to join our events company. This pivotal role is responsible for driving sales success, optimizing internal processes, and leading a team of Sales Success Managers. The ideal candidate will have a proven track record in sponsorship sales success, exceptional leadership skills, and a passion for achieving and surpassing expectations.
Key Responsibilities:
Sales Success and Strategy:
- Cultivate and maintain strong relationships with key sponsors, understanding their needs and ensuring high levels of satisfaction.
- Act as the primary point of contact for high-value sponsors, ensuring exceptional service and support.
- Resolve any sponsor-related issues or conflicts promptly and effectively.
- Organize and lead regular sponsor meetings, updates, and reviews.
- Responsible for accurate proofing of all logos that are used onsite and digitally
- Create and regularly maintain online exhibitor portal(s)
- Collection and management of marketing collateral, virtual booth graphics and demo videos from exhibitor and sponsors
- Responsible for the upload and tracking of all sponsor and partner deliverables
- On-site management to ensure that all arrangements / orders are completed and of high quality
- Approve all booth stand plans adhering to venue Health & Safety guidelines and make recommendations to exhibitors for optimal booth design in allotted area
- Production of post-event reports and ownership of completing said reports with the team, for each exhibitor and sponsor in a timely manner
Team Leadership and Management:
- Lead, mentor, and motivate a team of Sales Success Managers to achieve individual and team sales goals.
- Conduct regular performance reviews, providing constructive feedback and professional development opportunities.
- Foster a collaborative and high-performance culture.
Optimization of Processes and Tools:
- Evaluate and refine internal sales processes to enhance efficiency and effectiveness.
- Implement and optimize CRM and sales tools to streamline operations and improve data management.
- Develop and enforce best practices for sponsorship sales deliverables, ensuring consistent and scalable methodologies.
Reporting and Analytics:
- Analyze data to identify trends, opportunities, and areas for improvement.
- Use insights gained from data analysis to refine strategies and drive continuous improvement.
Cross-Functional Collaboration:
- Work closely with marketing, events, sales and product development teams to create compelling deliverable journey for sponsors.
- Partner with event management to ensure seamless execution of sponsored activities and events.
Qualifications:
- Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
- Minimum of 7 years of experience in sponsorship sales, preferably within the events industry.
- Strong leadership and team management skills.
- Excellent communication and interpersonal skills.
- Proficiency in CRM software and sales tools.
- Analytical mindset with the ability to interpret data and trends.
- Ability to thrive in a fast-paced, dynamic environment.