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Job Description
You will be required to:
- Own the Digital Marketing of up to 2 e-commerce B2B websites.
- Assist in the formulation of strategies to build a lasting digital connection with prospective customers.
- Manage and optimise PPC campaigns.
- Be actively involved with Search Analysis for Content Team.
- Design, develop, implement and analyse regular email marketing campaigns.
- Provide creative ideas for content marketing and updates to websites.
- Measure performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, Google Search Console, etc.).
- Identify and fix on-site SEO issues.
- Acquire insight into online marketing trends and keep strategies up-to-date.
As this is a work from home position, we are looking to hire an enthusiastic and self-motivated individual who can work with minimal supervision across multiple websites.
Required Candidate Profile:
- MBA in marketing preferred.
- Fluent in written and spoken English.
- Should have pursued any digital marketing course in the past.
- Must have basic Photoshop skills.
- Knowledge of content management systems like WordPress.
- Proven experience as Digital Marketing Executive or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2B social media, Google AdWords, email campaigns, and SEO/SEM.
- 5+ years of experience in Digital Marketing.
- Experience executing successful PPC campaigns.
- Knowledge of video and picture editing software such as Adobe.
- Incredible attention to detail.
- Full understanding of all social media platforms.
- Problem-solving skills.
- Perfect knowledge of web analytics tools (e.g., Google Analytics, Google Search Console, etc.).
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.