Job Description
Sr Marketing Manager, Customer Growth & Trading page is loaded
Sr Marketing Manager, Customer Growth & Trading
Apply locations Leeds, United Kingdom time type Full time posted on Posted Yesterday job requisition id JR-015316Farnell
Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.
Senior Marketing Manager, Customer Growth
Want to work for a global organisation and be able to shape, design and implement strategies to enhance customer experience and drive Customer Growth?
Farnell Global is a fast and reliable distributor of products and technology for electronic and industrial system design, maintenance and repair. From research and design through prototype to production, Farnell helps its customers access the products and services they need 24/7. With more than 80 years of experience, 47 localised websites, and a dedicated team of over 3,500 employees, Farnell provides every component its customers need to build the technology of tomorrow.
Farnell Global trades as Farnell in Europe, Newark in North America, and element14 in Asia Pacific. It also sells direct to consumers through its CPC business in the UK.
We are currently recruiting for an exciting role that will have management responsibility and the opportunity to execute on a global scale. You will work within a diverse team and report into a dynamic and astute Director.
Office located in Leeds – The role is hybrid and office based 3 days a week.
Benefits of working for Farnell -
Along with offering a competitive salary package, we also offer:
- A supportive team environment where everyone really is working toward the same goal.
- A strong open door policy within management
- An environment where you will be given the tools and opportunities to further your career
- Enhanced Pension scheme
- Health Care Scheme (Simply Health)
- 25 days holiday plus bank holidays with o ption to buy additional holiday
- FREE Onsite Parking
- Flexible home working
- Free on-site gym
- Salary Sacrifice Car Scheme
- Cycle to work Scheme
- Reward schemes
Job Summary
As the Senior Marketing Manager, Customer Growth, you will focus your time on Digital Customer Lifecycle & Web Trading, you will be responsible for designing, implementing, and optimizing strategies, and building programs to enhance customer experience and drive customer growth at every stage of the lifecycle.
You will collaborate closely with cross-functional teams including marketing, eCommerce, product, sales, and customer support to ensure alignment of initiatives and maximize revenue through effective merchandising, promotions, and customer engagement strategies to drive customer lifetime value.
The ideal candidate will have previous Team management experience, the ability to present strategic vision, as well as analytical skills, and a deep understanding of digital customer behaviour.
What will you be doing?
- Manage CLM and Web Trading Team
- Develop comprehensive customer lifecycle strategies, across acquisition, onboarding, engagement, retention, and loyalty, with a focus on driving customer satisfaction and lifetime value.
- Develop and implement strategies to drive online sales growth, including, merchandising tactics, segmentation, and personalisation.
- Utilize data-driven insights and analytics to identify opportunities for personalization across all customer touchpoints.
- Recommend A/B tests and experiments to optimize customer touchpoints and maximise web trading opportunities.
- Develop and maintain user segmentation and targeting strategies.
- Implement and manage digital programs and marketing automation strategies for lead nurture, acquisition, engagement, and retention.
- Collaborate with marketing teams to develop online trading initiatives, targeted campaigns and content tailored to specific segments and lifecycle stages.
- Lead the implementation of marketing automation tools and CRM systems to streamline and enhance customer communications.
- Collaborate with sales and product managers to identify opportunities and drive initiatives to support sales and margin plans across all customer segments and product categories.
- Stay informed about industry trends, best practices, e-commerce technology and platforms, and emerging technologies related to digital customer experience management.
What will you need to have?
- 5+ years’ experience and proven track record of success in digital marketing, customer lifecycle management, or related roles
- Team management experience oriented on collaboration and performance.
- Experience with marketing automation platforms (preferably Marketo), CRM systems (preferably Salesforce), and CDPs.
- Experience in e-commerce, digital marketing, or online retail, with a focus on web trading and sales optimization.
- Strong analytical skills with the ability to interpret data and draw actionable insights to drive business results.
- Knowledge of web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Good understanding of digital marketing channels and customer journey mapping
- Experience with A/B testing, segmentation, personalization, and customer engagement optimization techniques
- Excellent communication and collaboration skills, with the ability to influence cross-functional teams.
- Demonstrated project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
- Ability to inspire change and drive innovation.
If you think this role could be of interest then please apply now or contact me directly via email or LinkedIn.
#LI-FARNELL
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The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.
Avnet is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you are interested in applying for employment with Avnet and need special assistance or an accommodation to apply for a posted position contact our Human Resources Service Center in your region: Americas applicants – hrnow@avnet.com , Asia applicants - hrnow.asia@avnet.com , EMEA applicants - hrnow.EMEA@avnet.eu .
Job Applicant EMEA Imprints
At Avnet, relationships matter. We are a global, FORTUNE 500 technology solutions company with an extensive ecosystem that delivers design, product, marketing and supply chain expertise to customers at every stage of the product lifecycle. Our employees have a front row seat to the latest innovations shaping the world we live in and the future we share. We’re driven to help our customers around the world succeed and we do so by earning the trust of some of the biggest names in technology.
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