Job Description
Green Park Content's continued success is built upon the quality of the assets we deliver.
Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.
Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.
This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.
Why this Role Exists:
- To produce best-in-class social media strategies that deliver outstanding results
- To develop and grow social media strategy as a service for GPC clients
- To work effectively within the parameters of the social media process
- Manage and maintain processes across social media projects in the agency
What the Role Covers:
- Ownership of content strategy for assigned GPC projects
- Conducting industry research and data analysis to identify the most appropriate strategic approaches to client projects
- Working with local and global social media outreach teams on influencer strategy, ensuring outputs meet client briefs
- Overall measuring the quality of social media service from the agency
Reporting and Communication Structure
- This role reports to and advises the Country Social Lead in the agency.
Account Management & Project Management
- Be client’s day-to-day point of contact and partner for all things pertaining to social media and influencer engagement in the Philippines
- Management of overall paid influencer engagement budgets and costing
- Overall management of social media and outreach scope of work in Philippines and upselling new relevant scope of work to existing clients to drive business growth.
Social Media & Outreach Strategy and Management
- Spearhead and lead all Social Media and outreach strategy efforts in the Philippines. Be Philippines’ brand guardian of the brand, managing a team of social media and influencer outreach team members.
- Working closely with other Social Media Managers in Asia and other Global markets, to ensure local brands efforts is aligned accordingly.
- Keeping up to date with brand’sindustryandsocialplatforms–makingproactiverecommendations based on trends and insights
- Community management across channels – responding and replying to comments and queries in a timely manner when necessary
- To bring together data, research and understanding to create tailored social media strategies
- Assist with new business efforts, pitches and proposals
Content Management
- Write, plan and schedule monthly content calendar based on the brand’s editorial and marketing activities, local events / occasions and content pillars. Own the monthly social calendar and plan and deliver content for the month.
- Identify key conversation points / topics of interest by community channeled through Direct Messages / Facebook group, use insights gathered to plan upcoming content for Social Media.
- Help with creative ideas around improving our social presence and be responsible for keeping on top of social media developments and trends in your market.
- To ensure social media, outreach and creative teams continue to produce highly creative and engaging content that drives performance.
Performance review and personal development
Bi-Annual review by Country Social Lead on the basis of:
- Performance of social media strategies for client projects
- Building strong relationships with client contacts, including client feedback and satisfaction
- Responsiveness of clients to client’s briefs and requests
- Resourcefulness, independence and ability to work and deliver in a fast-paced environment under tight timelines
- Quality assurance and attention to detail
- Ability to multi-task across different projects
- Good relationships with other team members locally and globally
- Interpersonal communication skills
- Understanding of local social media trends and the client’s industry
- Being a team player
- Demonstrating the core values of Green Park Content
- Team Performance
- Being an effective coach and manager
- Building strong relationships with client contacts