Job Description
Strategy Director (Healthcare - 2 month FTC)
- 60 Kingly Street, London, United Kingdom
- Full-time
- Leadership on major pieces of BBH businesses
- Forming powerful partnerships with Business Leads (BL), Account Directors, Creative Directors (CD), Production and agency specialists.
- Someone who can simplify and set direction.
- Generous, supportive and inspiring but with enough challenge to get the best out of everyone.
- Autonomous and entrepreneurial. Can run business independently with their CD and BL and foster senior client relationships.
- Consistently aiming for award-winning work and effectiveness accolades.
- Building confidence across the whole marketing funnel/customer journey and bringing creative thinking to all problems.
- Celebrates and promotes deep audience understanding, pushing the department and agency to think beyond the Soho bubble.
- Excellence – You aim to be the best at what you do.
- Black Sheep – You favour the unorthodox, are highly independent-minded and bring a maverick quality to working because outcomes are all that matter.
- You, amplified – You bring your amplified self to have your own distinct style of strategy.
- Collaborative – You play the orchestra, collaborating with everyone from the creative teams to the connected specialisms but holding the plan together.
- Risky – You push to take bold leaps, even if that means you make mistakes along the way.
- Open - to how exploring and understanding how others think and work.
- Hungry – You are voraciously curious and never stop feeding your mind.
- Generous – You are giving of your energy and ideas to continuously improve the work without your ego in the mix.
BBH is bringing the Black Sheep approach to health & wellness, with rule-defying creativity in everything from TV commercials for hemorrhoids pills to interactive films set inside the eye.
Part of what makes us unique in this space is that we are not a specialised healthcare communications agency. We’re just BBH, doing Health. We sit in the same space as the rest of the agency, and have access to all the same talent. We believe this gives us an edge in producing exceptional work that challenges conventions and raises the bar.
After a busy year so far, the Health team at BBH is shaping up for a big finish - and a strong start to 2022.
One of our of Strategy Directors is going to be out of the business for the rest of the year recovering from an operation, so we’re looking for someone with the skills and some free time up until Christmas to help lead the thinking on several accounts and help deliver some great work.
A bit more about the Strategy Department
“Our objective is effectiveness. Our strategy is creativity”
John Bartle (BBH’s first strategist)
Here are 3 reasons to pick BBH strategy.
1. Continue our effectiveness journey
You’ll be joining the IPA Effectiveness Agency of the Year 2018, 2019, 2020 and 2021. Our CSOs Gregor and Will are Campaign’s No.1 Strategists and won the IPA Grand Prix in 2018 for Audi and in 2020 for Tesco. So there’s a chance to learn and lead the agency to future successes.
2. Lead the charge on the broadest expression of creative strategy
Like John said, our strategy is creativity, whether that’s brand comms, stunts, sites, social, content, experiences, CRM or heavy duty lower funnel stuff. At BBH you will have a chance to deepen your skills across the whole journey, not just comms, and as a leader bring new ones like media, PR and so on into the mix.
3. Join a team of thirty open-minded Black Sheep thinkers
One of our themes at BBH right now is Openness - to new people, backgrounds, processes, ways of thinking, audiences, insights, media channels… the list goes on. We’re trying to build the most open-minded strategy department in the world because empathy is our superpower as strategists and the more inspiration we get from different places, the more exciting our work will be.
The Role, Top Line
A BBH strategist’s job is to make the work work. We are all here to make a difference – above and beyond the competition. But the Strategy Director is a special role where you get to define the direction of major brands through a mix of data and imagination and develop more junior strategists through supportive and positively challenging leadership. There is no one mould for a BBH Strategy Director. We aim to create an inspiring, ambitious, diverse and entrepreneurial strategy department with SDs at the forefront. But this role has the following expectations.
Detail on the Role
What Skills We’re After:
Creative
Pushing the work to be as good as it can be no matter the channel, no matter the sector. A keen eye for creative opportunities driven by an understanding of a brand’s touchpoints combined with the authority and thinking to drive large-scale platforms that change businesses.
Culture
A temptation to explore the world around us and consider how business, brands and customers interact with it. Crucially, not just the edges of culture, but to find the diversity in the mainstream too. No bubbles, please.
Commercial
Prove that what we’re doing works. Ultimately, we’re here to increase the value of the brands we serve and we’re proud of the difference we make. Boil down and capture what’s important, change it, measure it, celebrate it.
Client
In the words of another BBH strategist Jim Carroll, “clients want therapy, not solutions.” We expect our strategists to build strong relationships with our clients, understanding their businesses, building confidence in decision-making, and demonstrating how we can help them have an impact.
What Behaviours and Values We’re Looking For
Our Commitment to Diversity & Inclusion
When the world zigs, zag'.
That belief in difference - zagging - is how we change brands and businesses.
Central to that difference is our commitment to promoting equality, diversity & inclusion, and proactively challenging prejudice and discrimination inside our business, with our clients, how we select our partners and in our work.
Our people are our most important asset - the makeup of our workforce guides our culture and the work we deliver.
We aim to welcome diversity at every level and to empower every individual to bring their full-self to work, to add-to and develop our culture; to be better in the future than we are today.