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Job Description
Key Responsibilities
- Communicating with senior management about existing and new marketing activities.
- Develop consumer based online and off-line marketing strategies and ensure effective resource allocation for external activities and events, including attending in person and undertaking any relevant recruitment activities this can include presentation delivery.
- Social media planning & management and creating imaginative content primarily for Facebook, Instagram, Twitter and LinkedIn
- Organising promotional events such as marketing shows
- Research and create an annual plan of target activities for recruitment, such as fairs and other relevant external events, considering an appropriate mix of online and on-the-ground formats.
- Manage logistics and administration of external activities and events and increase brand awareness.
- Conduct market research to identify target markets and potential students.
- Use market research and trends to shape marketing and student recruitment strategies used.
- To understand market trends and proactively identify challenges and opportunities that may aid digital marketing efforts.
- Conduct analysis of key marketing and student recruitment strategies and provide reports to LD Training’s Governing Board and Advisory Board to shape future strategies.
- Undertake ongoing monitoring and evaluation of the overall recruitment plan and its individual component activities, including regular KPI reporting to the team and other stakeholders using the organisation’s CRM & Reporting Systems (Hubspot)
- Develop new route to market marketing strategies to diversify target markets. Working with advertising agencies to increase brand visibility in the market.
- Evaluating and improving marketing campaigns with possible solutions to fit within budgetary constraints.
- Increasing traffic to the company website through a variety of marketing campaigns, including creating and running email campaigns and online digital strategies.
- Identifying measuring marketing outcomes to increase the efficiency of marketing activities within the company.
- Maintaining content on our website, writing, and adding new content pages, producing insightful, blogs and liaising with our web development agency
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Managing campaign budgets to ensure projects stay within outlined parameters.
- Developing and initiating marketing strategies that align with company goals.
- Lead on, create and deliver innovative marketing and recruitment strategies aimed at increase market share and meet university partner admission KPIs.