Job Description
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity, and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals, and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at .
Please let us know if we can support you with reasonable accommodations throughout the application process by contacting our Talent Acquisition team via .
Avery Dennison is an equal-opportunity employer.
As the Technical Sales Lead (m/f/d) you will be responsible for providing technical expertise while driving top line growth and new opportunities within your region. You will work closely with the Commercial, Product Line Management, Marketing, and Business Development teams to identify and evaluate opportunities that convert into new or incremental sales. This role will focus on driving synergies with workwear accounts and our product portfolio.
Activities may include, but are not limited to:
Identify, assess, develop and manage short and long-term business account opportunities, while also leveraging Avery Dennison’s Embelex and Thermopatch products and solutions.
Coordinate opportunity deliverables within current workwear accounts utilizing the AD Thermopatch solutions portfolio..
Align solution selling strategy across key retail brands
Drive new revenue opportunities in white space and growth accounts
Deep understanding of customer-specific solution landscape. Including competitors, growth areas, and market influences
Manage training and support calendar to educate at both the account and internal sales team level
Collaborate with Technical Content Manager on presentation and training needs.
Partner with the Account Management team on prioritization of high visibility and cross-market programs.
Align with Commercial Sales on account pipeline.
Partner with PLM on new solution brief intakes
Support execution and sales results for specified region through partnership with broader commercial front end team
Communicate with customer on the key value propositions and differentiators within the Embelex solutions portfolio
Incorporate knowledge of the industry to partner with stakeholders to develop market right products, support materials and pricing recommendations across all solutions
Partner with prospective customers to identify unmet needs, and present compelling solutions
Vet and qualify programs and build a rolling pipeline
Initiate, determine, and present ROI business case analysis
Stay abreast of industry trends by attending trade shows, events and staying on top of market insights as well as global branding trends
Surface new ideas, product applications and solutions to development teams
Explore technologies that could complement our offerings as part of a thought-leadership effort
Develop long-term business opportunities
Develop and maintain working relationships with business partners at all levels of the customer’s organizations
Collaborate with other business units to evaluate volume, identify trends, and ensure quality
Participate in building the requirements for growth in our annual operating plan (AOP)
Contribute to monthly and quarterly reviews on the market and forecast for your region
Own account based training schedule for local commercial and factory teams
Drive entrepreneurial speed and flexibility with global consistency on the following functions for new solutions:
Pipeline development and management
Creation and presentation of specific solution proposals
Solution understanding and education
Voice of the customer feedback to innovation
New use case creation and vetting
Enable accurate and speedy development and deployment
Avery Dennison has a long history of being a market leader. Your history is important to us. It should include the following:
Strong knowledge of the Workwear industry and selling or product development experience desired
Strong knowledge of Apparel trims, specifically embellishments and hardware.
Ability to drive revenue and identify new opportunities
Established experience driving opportunities through the sales pipeline
Strong entrepreneurial capability to lead and thrive in a cross functional organization
Ability to understand customer objectives and translate complexity into solution requirements
Demonstrable ability to work both independently and as part of a team
3+ years of experience in business development, sales, product development or strategy preferred
Detail-oriented with strong project management and organizational skills required
Strong influencing skills and storytelling skills, and ability to champion projects both cross functionally and vertically within the organization
Ability to perform technical product trainings to customers and internal teams
Have a solid understanding of finance and ROI analysis
Excellent communication skills, including written, verbal, presentation, interpersonal, and virtual
The ability to be able to self-direct and work with minimal supervision
Ability to travel frequently and the ability to lead impactful virtual selling and marketing events
Bachelor's degree with a major in Communication, Marketing, Business, or a related field, or similar experience, preferred
We not only embrace change… we drive it. We work hard, push hard, and take brave risks. Our culture is innovative and collaborative - where bold ideas turn into action. We grow strong talent through stretch opportunities only restricted by your interests. We are committed to workplace diversity, both for employees and for the business. We are a force for good, embedded in industries and communities worldwide. We are challenging ourselves and others to reach higher and think bigger to improve the quality of all life. Avery Dennison is a great place to work for everyone. We offer:
State of the art facilities
Workplace & work hours flexibility
International environment
A growing team with good spirit!
Competitive total rewards
Avery Dennison is an equal-opportunity employer.
If you are interested in knowing more about our Diversity & Inclusion approach, please go to