Job Description
We are Protein WorksTM
Rewind to 12th December 2012. Out of a freezing cold office (because we couldn’t afford heating back then!), our founders huddled round a couple of laptops. This was the moment. After a year of working round the clock and a lifetime of tempering the thirst to create a world class brand, we pressed LAUNCH. That was the moment Protein Works.TM website went live to the world.
It’s not an overly fancy story, we know. There’re no garages worked out of, no office in the Bay Area to talk up. But fancy isn’t in our DNA, innovation is. With the idea to rock the very foundations of a sports nutrition industry that had become stagnant, we set out to create a health and fitness brand that put pure quality & wow service before the lowest possible price. We knew we’d be the underdogs from the very beginning. But you know what? We love that.
The Role
TTikTok Shop Channel Manager
We're on the lookout for a talented and creative individual to join our team as a TikTok Shop & Content Executive! If you're enthusiastic about transforming trends into sales and creating engaging content, this could be the perfect role for you.
Your challenge:
- TikTok Strategy: Develop and implement a comprehensive TikTok marketing strategy to increase brand visibility and drive sales.
- Content Creation: Create captivating and on-brand TikTok content, including product showcases, tutorials, and behind-the-scenes glimpses to engage and grow our audience.
- Community Building: Foster a vibrant TikTok community around our brand by responding to comments, collaborating with influencers, and participating in relevant trends.
- Sales Optimization: Utilize TikTok's shopping features to optimize the shopping experience for our audience, driving conversions and increasing revenue.
- Analytics: Regularly analyze TikTok analytics to measure the effectiveness of campaigns, identify trends, and adjust strategies for maximum impact.
- Collaborations: Explore and establish partnerships with TikTok influencers and creators to expand our reach and connect with our target audience.
- Build and managing the Tik Tok schedule, to deliver brands goals
- Work alongside creative and brand team, to ensure global alignment for Tik Tok
- Join / Host all events and key moments within the UK, combining utilizing these moments across Tik Tok, to connect our community and audience.
- Be comfortable, being Live across social and creating content consistently, in line with guidelines and brand DNA.
- Work alongside the Social media manager across all social media to ensure synergies across social platforms.
What we expect from you:
- Proven experience in social media management and e-commerce.
- Deep understanding of TikTok's algorithm, trends, and features.
- Strong creative and storytelling skills.
- Ability to analyze data and translate insights into actionable strategies.
- Excellent communication and collaboration skills.
- Enthusiastic about staying ahead of the curve on social media trends