Job Description
We’re seeking an expert in data advertising and the CTV industry to lead global marketing for TiVo’s Monetization business across smart TVs and connected cars. This role involves managing marketing strategy and execution for our core advertising data business, as well as our recently launched One ad platform program across smart TVs and connected cars. For more details, please refer to our UK press release. The candidate must possess strong product marketing and sales enablement skills to support our product and sales teams in translating product features and benefits into tangible sales proof points. The ideal candidate must understand the industry needs and competitive landscape to effectively deliver materials that facilitate selling, identify thought leadership themes that TiVo aims to own, and ensure the participation and coverage of our thought leaders.
Reporting to the Senior Director of TiVo Marketing, the Director of CTV and Data Advertising Marketing will work closely with Product Management across our data advertising and CTV Ad Sales, Business Development, Global Sales, and the Insights & Analytics teams. This collaboration is essential to stay informed on the product and leverage key insights on consumer consumption of advertising into marketing proof points.
Responsibilities:
Develop and execute vertical-specific go-to-market (GTM) plans, across all data advertising, programmatic, viewership audiences and CTV verticals – across various platforms.
Develop positioning, sales enablement, and customer-facing information to help the sales team successfully sell our products.
Serve as an evangelist for TiVo Monetization solutions through identification of thought leadership themes and syndication at events, digital, PR. working with SMEs/TLs on producing content such as white papers, webinars, executive summaries, case studies and more.
Translate understanding of market trends, customer needs and competitive position to develop differentiated positioning for TiVo.
Maintain and distribute up-to-date competitive intelligence to field and channel sales teams.
Create and maintain concise messaging that resonates with prospective customers.
Utilize data-driven insights to create precise audience segments for ad targeting, leveraging data from first-party, third-party, and contextual sources to ensure the delivery of relevant ads to the right audience.
Track and analyze effective tactics within specific communities, aggregate goal and performance data, and report results to the team to identify best practices and maximize sales impact. Conduct post-mortem analyses on key campaigns to evaluate performance against KPIs.
Provide support and strategic planning for industry and corporate events within TiVo’s Monetization and Sales teams, ensuring successful execution and alignment with business goals.
Take responsibility for project timelines and program deadlines, ensuring all projects are executed within or under budget. Maintain budget and campaign calendar.
Work Experience
Minimum 10+ years of experience in CTV, OEM OS, Advertising Platforms, or related field.
Well-versed in digital and linear advertising, including hands-on experience with programmatic data.
Proven ability to partner with product and sales teams across different regions and countries.
Experience working in a fast-paced environment, managing multiple projects and executing them strongly while working under tight deadlines.
Technical understanding of AdTech workflow, with data-led decision making and analytical skills.
Ability to create sales materials, whitepapers, and other related documents.
A background in other forms of marketing is a plus, including customer relationship marketing, demand generation, channel marketing, field marketing, and campaign creation/execution, as well as technical marketing.
Experienced in transforming complex data into effective campaigns and solutions that address challenges and align with business objectives and user needs.
Strong ability to partner with and work across departments within the company to accomplish results.
Proficient public speaking skills and great physical presentations delivery.
Education, Professional Training, Technical Training or Certification
BA degree or equivalent advertising work experience strongly preferred.
Other Requirements
The ability to communicate effectively, tactfully, and cross-culturally with all levels of management, vendors, clients, and talent.
Must possess the ability to work well under time constraints and pressure, with a start-up mentality from strategy to execution.
A “self-starter” who can also work in a group project environment, handling multiple tasks.
Excellent attention to detail and a desire to learn new technologies and trends are a must.