Job Description
Provar is a group of diverse and talented individuals that helps companies reduce the time it takes to deliver high quality, reliable and error-free software solutions. Our flagship product is an innovative testing tool specialized for companies that are using Salesforce, the market leading CRM platform. We pride ourselves on delivering test automation solutions that are comprehensive enough to satisfy developers whilst also being intuitive enough for non-technical users to learn quickly.
All candidates should make sure to read the following job description and information carefully before applying.
We’re globally distributed having offices in Gurgaon (India), London (UK) and Nashville, Tennessee (USA). This means we embrace remote working and actively encourage our team to have a work-life balance. We value inclusivity and diversity, as well as encouraging our team to approach things from a unique perspective.
You can learn more about us and discover more reasons to join the team by visiting: provartesting.com .
About the role:As Provar’s Product Marketing Specialist, you’ll be responsible for creating engaging and impactful campaigns for any major product feature launches that we make. You’ll use clear messaging which resonates with our target audience, attracts and holds their attention, and makes them feel connected to the Provar brand.
What you’ll do:You’ll be responsible for:
- Understanding our product, the industry, market, and competitive landscape in which we operate. You’ll know what the key differentiating factors are that make us stand out as the leading solution, and you’ll articulate this in the marketing content you produce
- Defining the value proposition and key messaging for important new features
- Creating impactful and engaging campaigns that will tell the story about why our solution is the one to choose
- Producing a cohesive blend of written artefacts; website content, blog entries, white papers, emails, video scripts, webinar content, etc., to make up a holistic campaign
- Driving the structure and content of the product marketing content within the Provar website
- Working with our Sales Team to brief them on our product marketing message and value proposition
- Providing input to product design from a marketability perspective
You’ll have:
- A very strong track record of producing thought-leading and engaging product marketing content within the tech b2b space
- Demonstrable creative storytelling skills, using it as a mechanism to demonstrate the solution value proposition to the target audience
- Experience in articulating the key differentiators of a technical solution, particularly where value drivers are delivered through a better engineered solution, rather than through obvious visual differences
- Prior experience having worked as a product marketing specialist within automated testing industry is a nice to have, but experience of product marketing within an industry where the buyers are IT managers is a must
You’ll be:
- An excellent communicator, both in writing and conversation
- Able to quickly build rapport with people from diverse backgrounds, at all levels of the organization
- Able to generate excitement about features which may on paper seem dry. You’ll have a knack for knowing how to catch people’s interest and keep it
- Able to self-manage and to able to work to fixed deadlines in a fast-paced environment
- self-organised, autonomous, and motivated to succeed
- a genuine believer in diversity and fairness
You’ll benefit from:
- Private health insurance
- A vibrant and fun work culture, with regular social activities
- Friendly work colleagues who genuinely care about other
- A truly diverse working environment
- The chance to work with international work colleagues
- The opportunity to grow and develop your career