Job Description
Fast, flexible finance empowers small businesses to manage their cash flow better and seize opportunities - making their business and the economy stronger as a whole. At iwoca, we do just that. We help businesses get the funds they need, when they need it, often within minutes.
We’ve already made several billion in funding available to over 100,000 businesses since we launched in 2012, and positioned ourselves as a leading Fintech in Europe. Our mission is to finance one million businesses. We’ll get there by continuing to make our finance ever more relevant and accessible to more businesses by combining cutting-edge technology, data science and a 5-star customer service.
In order to achieve our goals, we need great people—great people who can find great customers. We’re looking for a Paid Search expert to join us and help achieve these goals. Paid Search represents a significant opportunity for growth through improving budget allocation, ensuring we’re sending the best data back to Google, and improving conversion through the funnel.
We think you’ll get there by:
Expanding our Google and Bing Ads accounts : The account is set up, but there is room to grow by finding new keywords and building out campaigns.
Becoming an expert in the data to understand where to invest and where to cut back : By really understanding the different metrics and thinking critically about the ROI of various campaigns and activities, using this to set budgets.
Building out a testing agenda to optimize the user journey : We have the tools available for you to roll out copy, messaging, and landing tests—learning what helps conversion as you go.
Gaining a deep understanding of our customers and how they progress through the journey : Our product (and customers) are constantly evolving. By having a deep understanding of our customers, you can better cater to their needs.
Communicating your decisions and learnings with the wider team : iwoca is built on a culture of learning and transparency, so we can understand what works and what doesn’t for small businesses and make the best decisions.
Own the Paid Search test & learn roadmap : Take on responsibility for thinking of and running tests at all stages of the Paid Search funnel. Also, analysing the results of these tests and presenting them to senior stakeholders.
What we’re looking for:
Someone with around 5-7 years of experience working on Paid Search campaigns.
Someone who has worked in-house and is familiar with communicating with the broader business.
Someone who has a healthy dose of skepticism about data and tracking.
Someone who can determine the appropriate metrics to make decisions and drive growth.
Someone with experience working across multiple campaigns.
We expect to pay from £60,000 - £80,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.
Our benefits
We put a lot of effort into making iwoca a brilliant place to work:
Offices in London, Leeds and Frankfurt.
Events and clubs, like bingo, comedy nights, yoga classes, football…
Two company retreats a year, we’ve been to France, Italy, Spain and further afield.
Plenty of drinks and snacks in our offices.
We offer a wide range of benefits:
Medical insurance from Vitality, including discounted gym membership.
25 days’ holiday, an extra day off for your birthday and the option to buy or sell an additional 5 days of annual leave.
Instant access to emotional and mental health support with our partner, Spill.
Share options.
Generous maternity and paternity leave.
A nursery tax benefit scheme to help you save money.
Paid volunteering day to support your chosen charity.
Extra leave if you want to travel or study.
One-month fully paid sabbatical after 4 years.
Cycle-to-work scheme.
Electric car scheme.
And to make sure we all keep learning, we offer:
An L&D budget for everyone, including a book budget.
Company-wide talks with internal and external speakers.
Access to learning platforms like Treehouse if you want to learn to code.