Job Description
Music is Universal
Please make an application promptly if you are a good match for this role due to high levels of interest.
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com
The A Side: A Day in The Life
UK International represents the global interests of Universal Music’s prestige labels and artists.
In this role you will be working with those UK labels and alongside worldwide Universal affiliates to plan and implement global marketing artist campaigns across the UK roster.
The focus of the role is on building strong and creative campaigns, focussing on, but not limited to, marketing and promotion.
It’s important that we understand varying music consumption across the world and which genres work in which market, which means our job is ever evolving.
This role depends on having knowledge and the ability to construct campaigns across several genres with a focus (but not limited to) UK rap, Afrobeat, R&B, Grime & Drill.
It is important that there is a strong connection with the culture of these genres and musical trends and media and a passion for marketing them globally.
The B Side: Skills & Experience
Be Strategic
Plan, initiate and execute global marketing campaigns across your roster
Work with repertoire owners to shape a timeline and approach that works globally
Devise innovative marketing strategies while working with international colleagues to ensure campaigns are delivered on a global level
Plan ideas around online activity and spend, DSP support, brands, insight, and sync in addition to traditional marketing ideas
Be Creative
Develop original and creative marketing ideas to set your artist campaigns apart
Produce and present promotional ideas for each artist and implement them with local labels and artist management
Develop creative vision for the long-term future of your roster of artists
Work with domestic A&Rs on potential global opportunities for your artists
Be Collaborative
Work closely with our markets to ensure marketing tools are creative and relevant - adapting where required but also initiating bespoke assets where required
Liaise closely with the UK Labels regarding marketing campaigns to ensure that their plan is efficiently executed as communicated
Develop and sustain relationships with artist managers
Work closely with the markets to help in the understanding of retail physical / digital / streaming marketing landscape with reference to the artists and projects which you are responsible for
Help Repertoire owners to capture build and manage artist data
Be Communicative
Maintain a good flow of communication with your line manager and team leader - highlighting issues in a timely fashion and utilising internal resources to maximise effectiveness of campaigns
Compile regular reports and schedules for line manager and team leader and submit regular updates on your artists/projects to all the markets and managers
Travel to markets to oversee local promotion, liaise and assist artists and managers
Travel to attend meetings and shows when required
Person Specification
Necessary
Passion for music, especially across the detailed genres
Highly motivated – a self-starter with an appetite to drive campaigns
Strong communication skills – both verbal and written
Highly literate in online / social marketing campaigns with ability to learn and adapt to a changing market
Available and willing to travel
Team player
Disciplined and organised – excellent time management skills
Flexible and capable of juggling responsibilities
Comfortable working under pressure and with a fast moving and rapidly developing roster
Excellent knowledge of current the global streaming market and trends
Desirable
Financial and budget planning
Strong negotiation skills
UK Label Experience
Experience of in-house IT applications (including budgeting & invoice approval systems, sales information systems etc.)
Experience and knowledge of brands & sync
Bonus Tracks: Your Benefits
Group Personal Pension Scheme (between 3% and 9%)
Private Medical Insurance
25 paid days of annual leave
Interest Free Season Ticket Loan
Holiday Purchase scheme
Dental and Travel Insurance options
Cycle to Work Scheme
Salary Sacrifice Cars
Subsidised Gym Membership
Employee Discounts (Reward Gateway)
Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.