Job Description
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VP Marketing
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Job Title: VP Marketing - Densitron Broadcast
Reporting Line: CEO Densitron
Location: Crawley, UK
Employment Status: Full Time
Salary: Competitive + excellent benefits
Role description:
The VP Marketing is a key member of the Densitron team, leading the marketing strategy and is accountable for all marketing-related activity for the Densitron Broadcast business. The VP Marketing will support the regional and global sales teams to drive new business and will partner closely with the Product team to launch new products. The VP Marketing will be expected to plan and deliver all marketing activity working with other colleagues including the Digital Marketing Manager for Densitron. The role will include developing and delivering highly effective multi-channel integrated marketing campaigns, regular PR, focused product marketing support and collateral and reporting.
Key Responsibilities:
Developing and implementing the marketing and brand strategy for Densitron Broadcast Business in line with the business unit strategy
Organising and delivering tradeshows
Setting and managing the annual marketing budget
Managing the outside agencies supporting Densitron Broadcast Business to ensure effective, co-ordinated, delivery to all stakeholders (in particular Sales, Product, and senior management), including effective lead generation campaigns
Developing structured and valuable insights on target market segments and customers, key trends and competitor activities, conducting market research and adjusting marketing activities as needed in response
Managing internal and external data, measuring, monitoring and analysing appropriate data to optimise campaign activity and effectiveness, messaging, and overall marketing and sales effectiveness
Negotiating with external agencies and other suppliers for cost-effective production of materials and delivery of value-add services
Managing marketing materials in line with marketing plans, creation, publication, maintenance, and reviewing effectiveness at appropriate times
Overseeing effective PR content generation and distribution campaigns, lead generation activities, exhibition attendances, and all other marketing activity
Supporting new product launches, including campaigns and development of customer- and Sales-centric product data sheets, clear proposition value statements and other collateral
Identifying and communicating potential new business opportunities to Densitron stakeholders
Reporting on the effectiveness of Sales and Marketing activities through relevant and insightful KPIs
Maintaining effective internal communications to ensure that relevant stakeholders are kept informed of marketing objectives and activities
Evaluating and refining the organisation’s social media presence
Qualifications and Experience:
Degree or professional qualification in Marketing
Ideally with a minimum of 5 or more years’ experience in Marketing, ideally including time in both an agency and in-house
Significant proven experience of creation, ownership and delivery in B2B or similar role within a complex business working across multiple channels
Evidence of successful alignment of marketing activity to short- and long-term business objectives
Demonstrable product marketing – defining proposition, launching new products
Knowledge and Other Skills:
A highly evolved ability to assess and hone creative briefs, including the ability to assess concepts and creative outputs to ensure they are always impactful, relevant and focussed on driving results
A proven track record of multi-channel creative campaign execution from strategizing and media planning to execution and analytics, including advertising, direct marketing and digital
Strong project management and people management ability
Leadership and influencing: The ability to translate and effectively communicate marketing ideas to senior management and to influence stakeholders throughout the organisation
Effective communication, facilitation and presentation skills and an excellent working knowledge of best practice, and market/industry trends
Strong data analysis skills, with proven ability to translate data into actionable insights
Desirable: experience of marketing technology partnership outsourcing solutions
Working knowledge of web analytics tools e.g. Google Analytics, WebTrends
To apply for this position please send your full CV and covering letter including examples of campaigns and achievements.
About Densitron
Who we are and what we do
Densitron are experts in design and manufacture of Display Solutions and Human Machine Interfaces (HMI). We have presence in key global markets – Americas, Europe and Japan, with manufacturing facilities in Taiwan and China. This footprint gives us the unique ability to give a high level of service our customers locally – on their time zone, in their language, in their offices – while also offering solutions which represent great value; in performance and quality.
Our Products
Our Display Solutions business creates bespoke displays to solve specific or complex customer requirements – for example ultra-high-performance, medical and highly precise test and measurement requirements.
Our HMI business combines our expertise in displays with tactile sensing, embedded electronics, mechanical design and processing to create technically unique products to improve the way in which users can interact with devices.
Examples of this include our 1U and 2U display rackmount solutions used in the Broadcast market, amongst others.
Our Display Solutions business is driven by specific customer requirements (1 customer: 1 solution), while in HMI we have a clear and exciting product roadmap of innovation driving an evolving and expanding product portfolio (1 solution: many customers).
In November 2015 Densitron was acquired by Quixant plc which designs and manufactures highly optimised computing solutions and monitors around the world.
Our culture:
We are collaborative and hands-on – both within Densitron and with the wider Quixant Group. Our business is small enough to move fast, yet large enough to be able to invest and take on big challenges.
We are smart, fun and reliable, as a result, we are very proud that many of our customers have been working with us for over a decade – we believe this is because our customers enjoy working with us, we invent great solutions for them and we look after them long after the sale has been completed. We are diverse and culturally connected – we talk to customers in their language, in their time zone and in person, via our global team.
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Email Address
- Manor Royal Business District
- 09.03.2023
- Manor Royal Business District
- 10.02.2023