Job Description
Location: UK remote, hybrid or full time on-site at Stone
Status: Permanent, Full Time
Package: Competitive Salary, Remote/Home Working (with one-off allowance), Flexible Working, Development & Opportunity (Personal & Technical), Private Medical (Optical & Dental options), Matching Contributory Pension, 25 Days Leave + Public Holidays + Buy and Sell Scheme, Life Insurance, Referral Scheme, Employee Assistance Programme, Benefits Hub.
Who’s Instem? Well, we’re a global provider of industry leading software solutions and services, which enables our clients to ‘bring life enhancing products to market faster’. We boast over 700 pharmaceutical clients (including all the top 20!), ranging from small to enterprise-sized organisations.
Our exceptional products and people have earned Instem a commanding market share in the life sciences industry. With this success, and now that Instem is PE owned (as of December 2023), we’re excited about the opportunity here to evolve our organisation, to respond to the increasing demand for intelligent software and services.
What’s the culture/environment like? One of the keys to our success as a company is our diverse and welcoming community that fosters unique perspectives and empowers a bold and creative culture. Through our values, we have built a supportive, open and productive environment. We promote solution-based thinking, with the aim of you taking full flexibility (minimal micromanagement) and empowerment - we want you to be accountable for your success! We’ll invest in you as a person and encourage you to take part in companywide sessions for wellbeing, mental health, critical conversations and strengths.
Why are we hiring a VP of Marketing? The demand for marketing services has greatly increased as Instem continues to deliver intelligent solutions that empower collaboration and life-enhancing science. A full-service model, Instem’s Marketing department is relied upon for a wide array of enablement services and is accountable for a high percentage of our lead generation volume.
Reporting to the Chief Commercial Officer and working closely with product managers, sales and business unit leaders, the VP of Marketing will be responsible for the co-ordination of marketing policy and strategy worldwide, along with the management of the marketing team to achieve business and strategic goals.
The successful candidate must be energetic, creative and up for challenge, as we look to re-define how our marketing department is structurally aligned to have the right approach to the way our markets buy and learn about our array of solutions.
Naturally we want you to be motivated by managing a portfolio that includes products and insight driven solutions, but it’s imperative that you are a natural leader and who will prioritise the management, wellbeing, performance, coaching and productivity of the marketing team.
What to expect?
o Creation of the strategic plans and ensuring marketing input into the business plans
o Maintain an awareness of market and customer trends and needs
o Assessing how best we can meet these needs by utilising our resources as effectively as possible
o Accountable for lead development across multi-solution portfolios and helping guide revenue attribution approaches for marketing-generated leads
o Regular collaboration with Sales and Product Leadership to coordinate go to market activities
o Maintaining an awareness of our competitors and assessing our competitive position
o Management of individual Marketing staff to achieve Marketing objectives
o Prioritisation of Marketing activities to ensure that Company potential is maximised
o Consolidated Marketing reporting to the Company Board and to staff within the company
o Ensuring appropriate assistance is provided by Marketing to other departments
o Representing the needs of the Marketing team in discussions with other departments
o Management of Human Resources (resource planning, recruitment, appraisal and staff development & training)
o Adherence to the Company’s Quality Management System to ensure that all work is handled Securely, Professionally and Diligently
Skills you’ll need:
o Good appreciation of our business strategy
o Extensive exposure of Marketing leadership in the Life Sciences / Science market space
o Demonstrable experience of leading a marketing group that is responsible for positioning a solution portfolio of 10 or more products/services.
We hire exceptional, enthusiastic people, and everyone is empowered to think solo, take the initiative and be innovative. We invite you to explore a world of opportunities with us, and to have influence in helping us achieve our goals, by being you!
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