Job Description
*This position can be remote within the US*
What we’re looking for…
A dynamic, high energy and results-driven VP, Portfolio Marketing to build and lead our global product and solutions marketing team – including product, industry, solutions marketing, competitive, and analyst relations.
Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.
This highly visible, strategic, and cross-functional leadership role will be responsible for the development of compelling, customer-centric value stories and the creation of competitive positioning and messaging across the portfolio. You will drive go-to-market strategy and execution, lead the development of portfolio sales enablement materials, and provide thought leadership to support the company’s brand building and demand efforts. You’ll work closely with the brand, communications, and demand generation teams within marketing as well as cross-functionally with sales, customer success, product management, and others in the company.
The ideal candidate is someone with the proven ability to: build, develop and lead global teams through the execution of data-driven product marketing programs; tell compelling stories that illuminate the unique value of a company and its portfolio of solutions; be customer-centric in order to communicate customer use case-relevant stories; launch into market new solution offerings; and continue to lay a product marketing foundation while addressing the evolving needs and growth goals of the business.
What you’ll be doing…
- Drive portfolio marketing direction for ScienceLogic, collaborating with other marketing functions such as demand gen, content marketing, partner marketing, corporate communications, and inbound marketing.
- Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for ScienceLogic’s product offerings.
- Lead our analyst relations strategy and interactions with key industry analyst firms mainly Forrester and Gartner.
- Educate the market about ScienceLogic’s core technical value offerings through multiple collateral such as demos, white-papers, workshops, presentations, and technical blogs, driving views of that content.
- Educate sales, product management, marketing teams and the partner channel about competitive landscape and competitor offerings.
- Work with the partner teams to develop solutions that support ScienceLogic’s GTM plays and deliver value to customers.
- Develop and activate ScienceLogic's core use case messaging and positioning.
- Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.
- Nurture and leverage relationships with influencers and key strategic customers and partners to help increase market awareness about ScienceLogic.
- Define team's strategy, budget, hiring and MBO's to build and measure team results.
- Provide input about product priorities and goals to Product Management.
- Use customer, partner, and competitive research to influence product strategy and drive effective messaging.
- Develop and own product positioning, messaging and value propositions that differentiate ScienceLogic’s solutions in the marketplace.
- Grow a customer reference program to engage our customers and to showcase customer success and value realization achieved using ScienceLogic.
- Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally.
- Conduct ROI/TCO analysis and develop content to help customers make the business case for ScienceLogic.
- Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption.
- Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.
Qualities you possess…
- 10-15 years of experience in portfolio marketing and related marketing functions in the software industry, preferably within an area of application development.
- 8+ years of progressive management experience, with an emphasis on leadership, and engaging global and local stakeholders.
- Experience building trusted relationships with executive sponsors and end users.
- Technical background or clear understanding of products; familiarity with Monitoring, AIOPS, Continuous Integration, Kubernetes and Project Management software a plus.
- Experience with enterprise Software-as-a-Service offerings a plus.
- Experience supporting an Integrated GTM motions that includes sales, channel and services partners, strategic alliances, and technology eco-systems.
- Bachelor’s degree in computer science, marketing, business, or related area; MBA is a plus.
- Proven track record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment.
- Able to coordinate across many teams and perform in fast-moving startup environment.
- Proven experience being self-directed and working with minimal supervision.
- Demonstrated experience building credibility with and delivering results for product teams, sales teams, and customers.
- Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications.
- Uses data to measure results and inform decision making and strategy development.
- A remote-first culture - work from home or come into the office, it's totally up to you.
- 401(k) plan with employer match.
- Flexible Paid Time Off (FTO) so that you can take the time that you need to re-energise.
- Volunteer Time Off (VTO) - take two days off per calendar year to volunteer with your preferred charitable organization.
- 5-year Service Milestone Sabbatical.
- Paid parental leave.
- HQ Office centrally located in Reston Town Center featuring a well-stocked kitchen with rotating snacks and beverages, and catered lunch on Thursdays.
- Regular virtual company-wide events, including cooking classes, yoga, meditation and more.
- The opportunity to learn and develop from some of the best and brightest minds in the industry!
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At ScienceLogic, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which you are applying.
About ScienceLogic
ScienceLogic is a leader in IT Operations Management, providing modern IT operations with actionable insights to resolve and predict problems faster in a digital, ephemeral world. Its solution sees everything across cloud and distributed architectures, contextualizes data through relationship mapping, and acts on this insight through integration and automation.
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